strategist. creator. photographer. 

I am a data-driven creative strategist with 10+ years of experience working in the digital media space, specializing in strategically bringing a brand’s voice and identity to life via content and valuable partnerships.

I’ve directed both brand and product launches, managed social media communities of over 1M+, run over 100 influencer campaigns, and shot over 50 campaigns.

As a creator, I’ve worked with over 40 lifestyle brands to curate content that has been used for both organic and paid media.

As a strategist, I’ve ideated, curated, and managed over 100 influencer campaigns for various brands, working with over 700+ influencers. As an influencer myself, I understand what works, what doesn’t work, and the importance of building long-term relationships to drive brand awareness and credibility.

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As a photographer myself, I know how to make your vision come to life through curated and styled photoshoots, giving you the content you need to elevate your brand story.

We’ll start with a mood board to ensure we’re aligned on the vision, and I’ll style, edit, and produce the content.

I’m here to help you consciously elevate your digital storytelling presence. From content creation to creative direction, to photography and editing, I will create content and curate partnerships for a feed and website that aligns with your brand identity. 

  • influencer outreach and partnerships

    • Campaign Ideation

      • Consciously crafted campaign concepts to help you cultivate conversations and content for your brand

      • Campaign brief to share with influencers, ensuring the visuals and messaging is on-brand

      • Content feedback and direction

    • Influencer Outreach + Management

      • Outreach to influencers, management of relationships, and execution of campaign

    • Build out of repurposable content library for brand use

    • Campaign Report

  • social media strategy + consulting

    • Social Media Audit

      • What content resonates with your audience? Where is there opportunity?

      • What content do you have? What content do you need?

    • Social Media Launch Plan

      • 30-60-90 plan to strengthen and grow your digital presence

      • Thematic content and series to support internal KPIs and tell cohesive brand story

    • Giveaway Concept + Implementation


  • content creation

    • Lifestyle Photography

      • Styling, shooting, editing, and mood boarding

      • For use on social channels and website

    • Social Media Video Content

      • Snackable videos

    • Blog Content